Partner Success Story: Watchmen Security Services

Describe Your Business

Who Staffing is a professional search and staffing firm specializing in talent acquisition. The company partners closely with clients to help identify the right talent needed to grow and sustain their organizations. With deep recruiting expertise and a hands-on approach, Who Staffing operates as a true extension of each client’s team.

What Makes You Different from Competitors

Several factors set Who Staffing apart. First, we are hyper-local, focused exclusively on Baltimore and the surrounding region, including the seven nearby counties, and occasionally Northern Virginia and D.C. Second, we operate as a boutique firm, led solely by two seasoned recruitment professionals with over 20 years of experience each. Clients never get handed off to junior staff. Most importantly, Who Staffing does not approach engagements as transactions; we aim to serve as long-term partners. Even when the advice we offer may reduce short-term demand for our services, we prioritize what’s best for the client’s growth and success.

How Has Accelerent Helped Your Business

Accelerent has provided a significant return on investment for Who Staffing. On an annual basis, we receive four to five times our investment back in business value. Early on, we secured direct business from other Accelerent Partners, which then opened the door to broader referral opportunities. The ongoing collaboration and trust within the network have become a consistent source of growth and new relationships.

How Much Business Have You Given During Your Time with Accelerent?

While we do not formally track metrics on business given, Who Staffing actively shares our network and provides introductions to fellow Partners. We consistently strive to be strong contributors who help move opportunities forward, even when we are not directly involved.

How Much Business Have You Received During Your Time with Accelerent?

We carefully track our ROI and on average we receive four to five times our annual investment back from Accelerent-related business. Referrals, direct engagements, and expanding influence within the network continue to fuel measurable success and justify our ongoing involvement.

What Advice Do You Have for New or Prospective Accelerent Partners?

Explore all the environments Accelerent offers and identify where you can contribute and benefit most. Create a plan and stick with it. Success comes from consistently showing up, sharing knowledge, and being an engaged, trustworthy partner. Additionally, don’t limit yourself to networking only with businesses that appear directly synergistic. Some of the best connections and opportunities come from unexpected places—especially through the personal networks of fellow partners.

Any Final Thoughts?

I recommend thinking in terms of systems, not just goals—a concept inspired by the book: Atomic Habits. Goals can offer short-term wins, but systems produce sustainable, long-term success. Building and working a consistent plan within Accelerent ensures that results don’t fade but become part of how your business operates every day.

Ready to Learn More?

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Tom Lipski - President
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