What do you want to do?
Partner Success Story: Incite Creative, Dina Wasmer
For over 21 years, Incite Creative’s team of marketing executives has advised clients on which marketing channels would achieve their objectives most efficiently. Their engagement model differs from that of other marketing advisory firms. They provide leadership directly to the C-suite and oversee, create, or become the marketing department, depending on the client’s needs and resources.
What makes Accelerent Unique?
Accelerent is more than a networking group. It is an environment of professionals and trusted advisors who strive to build genuine relationships. The emphasis is not on calling in favors; it is understanding what other partners do and helping them make valuable connections. The intention of benefitting others creates a level of comfort you won’t find in other networking groups.
How has Accelerent helped your business?
Before joining, I spent valuable time networking in far less productive circles. Other groups offer value but not enough to achieve a return on the time invested. Accelerent provides environments that allow me to grow relationships with executives. I learn their advisory models, they learn mine, and this enables us to make impactful introductions. Accelerent has also provided me with a suite of trusted colleagues in complementary fields that add value to my client services.
How much business have you given and received through Accelerent?
I have developed alliances with at least 20% of the Baltimore partnership. They’ve become an extension of my team. I regularly generate ongoing business for them. During my first year as an Accelerent partner, we closed $120,000 of bottom-line profit resulting from Accelerent-generated business. We have consistently exceeded those numbers for more than ten years, except for year three. We tripled that number in 2020 despite the pandemic.
What advice do you have for new or prospective Accelerent Partners?
It is worth the investment to “fish in the right pond.” Accelerent partners are the Best in Class in their industries. Don’t do what I did in year three, allowing my participation to drop. Remain engaged. Leverage the staff and the platform, and the success will come. Return calls and put Accelerent partners at the top of your list. Make efforts to support them, even in non-Accelerent environments. Your responsiveness will be paid back in dividends.
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