Partner Success Story: Indiana Pacers

The Indiana Pacers have been a fixture on the Indiana sports scene since 1967 and Pacers Sports & Entertainment is one of Indiana’s largest entertainment industry companies.

Justin Ramquist, Senior Director of Premium and Corporate Ticket Sales recently shared how being an Accelerent Partner has contributed to their success.

How Accelerent helps build business:

It’s a given that when we invest the time, Accelerent helps to quickly develop strong relationships in the business community, by being intentional. For us, these relationships have developed through weekly group and one on one meetings that have led to $500,000 in new business, in just a year and a half. To my surprise though, we have also seen an acceleration in the learning curve of our sales team. By investing time, asking questions and giving to our Partners in Accelerent, our reps have gained a better knowledge of how other industries operate and how relationships lead to more efficient prospecting. We also have been able to provide Accelerent Partners access to our Pacers Business Alliance, as well as, Pacers Suites that have allowed partners to generate new leads and close over $200k in new business for them.

What advice do you have for other Accelerent Partners or prospective Accelerent Partners?

There is a lot you can learn by taking the time to listen and ask questions with Accelerent Partners. The more you understand their business and them as a person, the easier it is to be intentional about making introductions. When possible, make those introductions in person. Here with the Pacers, we are lucky to have a venue and platform that allows us to make these introductions in a unique way for our partners. We realize not everyone has that opportunity, however, our biggest sale from Accelerent came from an in-person introduction made over a casual dinner. Simple, in-person, introductions work.

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