East West Sign Group is a signage innovator, designing, creating, and installing all kinds of commercial interior and exterior signs with a specialty in large format signage. Though they operate in an industry traditionally seen as a trade catering to a local clientele, they take a more expansive approach, marketing to customers locally and nationally. Their nationwide network of contractors and vendors allows them to serve the needs of larger clients in key markets while still providing top-notch service locally.
Their unique business model not only gives them superior buying power but also allows them to focus on providing the best possible customer service. When clients call for quotes, they are always first to respond, and customers love knowing that when they call, they will likely speak to one of the owners—not a sales rep.
We focus on paying it forward and helping other Partners. We make referrals and send business to synergistic Partners all the time, but we love it when we can help a Partner in a very different industry.
We had incredible ROI in year one right out the gate and have continued to see a return in the years since. But beyond the financial return on investment, EWSG has benefitted from building a network of friends and peers with access to market intel and advice.
Number one: get to know your fellow Partners! Beyond the breakfasts and the monthly meetings, make an effort to connect with them directly so you can get to know them better. It can be overwhelming at first, but pace yourself and keep at it!
The beauty of Accelerent is that it brings like-minded executives together with a shared focus on paying it forward and establishing trusted, fruitful relationships. As partners, we are not just building a network of individuals and companies but also establishing a network of people who genuinely want to help each other.